Coolhunting is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends. The word derives from the aesthetic of "cool". Coolhunting is often referred to as "Trend Spotting."*
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If You: monitors and predicts trends in popular culture including fashion, technology, film, food, lifestyle or any othere discipline, please join us and present your findings on our platform! Share you findings with many people who every day are searching and looking for new inspirations.
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